Maintain Quality, Key to Consumer Trust

             August 3, 2019

Salep Kulit 88 won the 2019-Indonesian Number One Choice Superbrands award in the Antifungal category based on the results of a survey on the Indonesian people conducted by AC Nielsen in six major cities including Jakarta, Bandung, Surabaya, Semarang, Medan, and Makassar.

"The awards received by Salep Kulit 88 are the fruit of our decades of dedication to continuously improve quality and maintain the trust of the Indonesian people in us," said President Director of PT Meccaya Pharmaceutical, Ricky Surya Prakasa.

The existence of one of Meccaya Pharmaceutical's superior products has even been going on for 37 years. It is said, maintaining consumer loyalty is the most important thing, so that his party always puts quality first. Continuous efforts to improve quality and adapt to changes in each generation are the biggest challenges to remain as the leading pharmaceutical company in Indonesia that specializes in dermatology.

"In addition, the development of information technology and digitalization, as well as the drastic socio-economic changes in Indonesian society are also challenges in themselves, it's just a matter of how we try to be active participants and see these various challenges as opportunities," he said.

According to him, to be able to survive and live a long life, of course, a more effective adaptation strategy is needed. Where the era and market share has begun to change. The Digital Age is now dominated by a new market segment, namely young people or the millennial generation. This new consumer character is very interesting because the current generation is very dynamic and mobile, supported by a variety of existing online services.

Salep Kulit 88 sees the character of the millennial generation as the key to presenting products that match the characteristics of this generation. So our 88 Anti-Fungal Cream product is presented as a variant of the 88 brands, which was launched on April 8, 2019.

Features of the Anti-Fungal Cream 88 include being gentle on the skin, not sticky, easy to absorb, a fresh aroma, and also a cooling sensation that can relieve itching so it is very suitable for millennials and urbanites who are active in studying, working, exercising. , and who often use shoes for a long time in everyday life.

In terms of distribution, even though they have not used digital commerce directly, Meccaya Pharmaceutical's modern and traditional retail partners have used digital/e-commerce channels a lot so that the products of Skin Salve 88 and Anti-Fungal Cream 88 are widely available online.

             Obtained from:

https://www.suaramerdeka.com/news/baca/192321/pertahankan-kualitas-kunci-kepercayaan-konsumen