Salep 88 Strategy to Maintain Existence among Millennials
August 21, 2019
Not many brands can be 'stored' in the head of every consumer for a long time. Consumers are always looking for the best for them. Not only for themselves but also for their families.
To be known like that, a product from a brand must be able to provide satisfaction when used. Especially if the product is related to health. Usually, consumers are more concerned and very careful in choosing and using health products.
There are main factors that influence consumers in assessing health products that are appropriate for consumption and use. These factors are the raw materials and content in the product. Because it relates to the efficacy and efficacy that is correlated to customer satisfaction.
Ricky Surya Prakasa, president director of PT MECCAYA Pharmaceutical said, from all the initial explanations above, skin ointment 88 could be one example. Talking about the age of success of a product, 88 Skin Salve is the champion. His work has been around since 37 years ago, but now he is still a Top of Mind champion in Indonesian society.
Many consumers have shared their experiences and stories about getting to know the products distributed by MECCAYA Pharmaceutical. Some have known it since childhood from their father and mother or even from their grandfather, and still use it to this day. These stories are evidence of the success of Salep Kulit 88 which has been successfully 'stored' not only in the heads but also in the hearts of the Indonesian people.
Salep Kulit 88 has been legendary and has been part of the Indonesian people for decades with excellence in quality and also the efficacy of the right composition. You could say that when talking about skin diseases in Indonesian society, Salep 88 products will be cut off as Top of Mind.
"The quality that is presented comes from the selection of the best basic materials from international standard suppliers, and modern manufacturing processes with strict quality control and procedures according to GMP standards," explained Ricky.
Meanwhile, to be able to continue to satisfy consumers, Salep Kulit 88 conducts continuous research and development for product improvement. Not to forget, innovation is also an important part. Coupled with the seriousness in recruiting the best human resources, Salep Skin 88 is increasingly unwavering at the top of the Mind of the Indonesian people.
Want not only to be known in the previous generation, Salep Skin 88 is also starting to attract you millennials. Moreover, the competition for products in the antifungal category is currently getting tougher and market conditions are also changing faster than 10 years ago. The market now has a younger demographic, called the millennial generation.
The approach taken to this generation is very different from the previous generation. The very active and mobile character is the reference for MECCAYA Pharmaceutical to launch its new product, the Anti-Fungal Cream 88 as a variant of the 88 brands.
The advantages of the 88 Anti-Fungal cream include being soft on the skin, not sticky, easy to absorb, a fresh aroma, and also a cooling sensation that can relieve itching so it is very suitable for millennials and urbanites who are active in studying, working, exercising every day. , and often wear shoes.
The selection of Brandon Salim as the brand ambassador also saw his character who was able to represent the millennial generation in Indonesia. Through this new product, Salep Kulit 88 has a target of adding new products every year with innovations to be able to meet what consumers want according to preferences, as well as consumer behavior, especially for the Millennial generation.
Obtained from:
https://www.wartaekonomi.co.id/read242477/strategi-salep-88-pertahankan-eksistensi-di-kalangan-milenial.html
