This is Meccaya Pharmaceutical's Strategy to Keep Existing
To be able to survive in the midst of intense competition, not only focus on product quality but also a more effective adaptation strategy to deal with various changes in each generation.
August 7, 2019
Not many brands are able to survive in the midst of fierce trade competition both at home and abroad.
Each company is led to continue to adapt and dare to innovate to attract public interest.
Meccaya Pharmaceutical, the owner of the Salep Kulit 88 brand, always tries to maintain consumer loyalty so that it can continue to exist for 37 years.
Ricky Surya Prakasa, President Director of PT MECCAYA Pharmaceutical said to be able to survive in the midst of intense competition, not only focus on product quality but also a more effective adaptation strategy to face various changes in each generation.
Moreover, the current era is very much different from the previous 10 - 20 years. Market share or consumers have started to change.
Ricky said that the digital era is now dominated by a new market segment, namely young people or the millennial generation.
This consumer character is very interesting because it is very dynamic and mobile, supported by a variety of existing online services.
"We see the character of the millennial generation as the key to presenting products that match their characteristics. So the Anti-Fungal Cream 88 product is presented as a variant of the 88 brands," he said, in a release received by Bisnis, Wednesday (7/8/2019).
Meanwhile, in terms of distribution, MECCAYA Pharmaceutical's modern and traditional retail partners have taken full advantage of digital or e-commerce channels.
