88 Skin Ointment Recipe Maintained Success For Over 37 Years
August 7, 2019
Not many brands are able to survive in the harsh global trade competition, including in Indonesia. Salep Skin 88 is one of the best examples of the timeless viability of a brand. The existence of one of the superior products from MECCAYA Pharmaceutical has even been going on for 37 years.
During that time, Salp Kulit 88 succeeded in building a brand that won the trust and became the top of mind of the Indonesian people, so when we talk about medicine for skin diseases, the brand name Salep Kulit 88 will often be thrown up.
In addition to the trust of the public, the success of building brand equity for more than 37 years can also be seen in the many awards won by Salep Kulit 88 this year. One of the most recent is the Superbrands Awards.
Salep Skin 88 was chosen as the winner of Superbrands 2019 – Indonesia's No. 1 Choice in the Antifungal category based on the results of a survey on the Indonesian people conducted by AC Nielsen in 6 major cities including Jakarta, Bandung, Surabaya, Semarang, Medan, and Makassar.
"The awards received by Salep Kulit 88 are the fruit of our decades of dedication to continuously improve quality and maintain the trust of the Indonesian people in us," said Ricky Surya Prakasa, President Director of PT MECCAYA Pharmaceutical.
Ointment Skin 88 also does not hesitate to share recipes for maintaining success for more than 37 years.
According to Ricky Surya Prakasa, maintaining customer loyalty is the most important thing, so we always prioritize quality. Continuous efforts to improve quality and adapt to changes in each generation are our biggest challenges to exist as a leading pharmaceutical company in Indonesia that specializes in dermatology.
"In addition, the development of information technology and digitalization, as well as the drastic socio-economic changes in Indonesian society are also challenges in themselves, it's just a matter of how we try to be active participants and see these various challenges as opportunities," he said.
Adapt to the latest products, marketing, and distribution channels
Talking about the quality of the product, Salep Kulit 88 is of course unquestionable, both in terms of materials and packaging. However, to be able to survive and live long, of course, a more effective adaptation strategy is needed.
The current era must have been very much different from the previous 10 - 20 years. Market share or consumers have started to change. The Digital Age is now dominated by a new market segment, namely young people or the millennial generation. This new consumer character is very interesting because the current generation is very dynamic and mobile, supported by a variety of existing online services.
Salep Skin 88 sees the character of the millennial generation as the key to presenting products that match the characteristics of this generation. So our 88 Anti-Fungal Cream product is presented as a variant of the 88 brands, which was launched on April 8, 2019.
Features of the Anti-Fungal Cream 88 include being gentle on the skin, not sticky, easy to absorb, a fresh aroma, and also a cooling sensation that can relieve itching so it is very suitable for millennials and urbanites who are active in studying, working, exercising. , and who often use shoes for a long time in everyday life.
Meanwhile, in terms of distribution, although they have not used digital commerce directly, modern and traditional retail partners MECCAYA Pharmaceutical have used digital / e-commerce channels a lot so that the products of Skin Salve 88 and Anti-Fungal Cream 88 are widely available online.
PT Sarwa Manggalla Raya as the Sole Agent ensures that MECCAYA Pharmaceutical's superior products can reach all of Indonesia with good quality according to CDOB standards. Products can be obtained both at modern retailers such as: Alfamart, Indomaret, Family Mart, Century, Guardian, Apotek K24, and Kimia Farma Pharmacy, as well as licensed pharmacies and drug stores. (koregot@yahoo.com).
