Maintain Consumer Loyalty, 88 Leather Saleb Manufacturers Grow Significantly
August 2, 2019
Despite being 37 years old in the midst of increasingly fierce global trade competition, PT Meccaya Pharmaceutical with its flagship product, Saleb Kulit 88, continued to experience significant growth in Semester I 2019.
Even annual growth (year on year) is predicted to be around 15% compared to the previous year.
"The driving factor for this growth is none other than the contribution of commodity sales of new products, and the addition and allocation of promotional budgets in digital branding," said President Director of PT Meccaya Pharmaceutical, Ricky Surya Prakasa, in Jakarta, Thursday (1/8).
Ricky said that not many brands are able to survive in this tough global trade competition.
However, Salep Skin 88, one of Meccaya Pharmaceutical's superior products, has survived 37 years ago.
The company, which was founded in 1982, has succeeded in building a brand that has won the trust and has become at the top of the public's mind, so that when talking about medicine for skin diseases, the Salep Kulit 88 brand will appear.
This is evident, among other things, from Meccaya Pharmaceutical through the Salp Skin 88 product which won the Superbrands 2019 Award at the Superbrands 2019-Indonesia No 1 Choice which was held at the Ballroom of the Sheraton Hotel, Gandaria, South Jakarta, on 26 July.
Salep Skin 88 won the antifungal category award by the Indonesian people from the results of a survey conducted in 6 major cities by AC Nielsen, namely Jakarta, Bandung, Surabaya, Semarang, Medan, and Makassar.
The award in the form of a certificate and a plaque was given by the CEO of Superbrands Indonesia, Mayasari, to the President Director of PT Meccaya Pharmaceutical, Ricky Surya Prakasa.
Ricky said that the award received by Salep Kulit 88 is the fruit of decades of dedication to continuously improve quality and maintain the trust of the Indonesian people.
Ointment Skin 88 also does not hesitate to share recipes for maintaining success for more than 37 years.
"Maintaining consumer loyalty is the most important thing, so we always prioritize quality. Continuous efforts to improve quality and adapt to various changes in each generation are our biggest challenges to continue to exist as a leading pharmaceutical company in Indonesia specializing in dermatology," he said.
Talking about the quality of the product, there is no doubt about the 88 Skin Salve, both in terms of materials and packaging.
However, to be able to survive and live long, of course, a more effective adaptation strategy is needed.
"Moreover, market share or consumers are starting to change. The digital era is now dominated by a new market segment, namely the millennial generation," he said.
For this reason, Salep Kulit 88 sees the character of the millennial generation as the key to presenting products that match the characteristics of this generation.
"So our 88 Anti-Fungal Cream product is presented as a variant of the 88 brands, which was launched on April 8, 2019," he said.
In terms of distribution, even though they have not used digital commerce directly, Meccaya Pharmaceutical's modern and traditional retail partners have used many digital or e-commerce channels, so the products of Skin Salve 88 and Anti-Fungal Cream 88 are widely available online.
PT Sarwa Manggalla Raya as the sole agent ensures that Meccaya Pharmaceutical's superior products can reach all of Indonesia with good quality and according to standards.
The products can be obtained both at modern retailers, Kimia Farma pharmacies, as well as pharmacies and licensed drug stores.
