Here's How Salve 88 Attracts The Millennial Market
August 1, 2019
The digital era as it is today is dominated by a new market segment, namely young people or the millennial generation. This new consumer character is very interesting because the current generation is very dynamic and mobile, supported by a variety of existing online services.
Salep Kulit 88 sees the character of the millennial generation as the key to presenting products that match the characteristics of this generation.
"So our 88 Anti-Fungal Cream product is presented as a variant of the 88 brand, which was launched on April 8, 2019," said President Director of PT MECCAYA Pharmaceutical, Ricky Surya Prakasa in his statement, Thursday (1/8/2019).
Ricky said, the features of the Anti-Fungal Cream 88 feel soft on the skin, not sticky, easy to absorb, fresh aroma, and also a cooling sensation that can relieve itching.
"So it is very suitable for millennials and urbanites who are active in studying, working, exercising, and who often wear shoes for a long time in their daily lives," he said.
Meanwhile, in terms of distribution, although they have not used digital commerce directly, modern and traditional retail partners MECCAYA Pharmaceutical have used digital or e-commerce channels a lot so that the products of Skin Salve 88 and Anti-Fungal Cream 88 are widely available online.
PT Sarwa Manggalla Raya as the Sole Agent, ensures that MECCAYA Pharmaceutical's superior products can reach all of Indonesia with good quality according to CDOB standards.
In addition to the trust from the public, the success of building the brand equity of Salep 88 for more than 37 years is also evident from the many awards won by Salep Skin 88 this year. One of the most recent is the Superbrands Awards.
Salep Skin 88 was chosen as the winner of Superbrands 2019 – Indonesia No. 1 Choice in the antifungal category based on the results of a survey on the Indonesian people conducted by AC Nielsen in 6 major cities including Jakarta, Bandung, Surabaya, Semarang, Medan and Makassar.
"The awards received by Salep Kulit 88 are the fruit of our decades of dedication to continuously improve quality and maintain the trust of the Indonesian people in us," concluded Ricky.
Obtained from:
https://www.suara.com/pressrelease/2019/08/01/165222/begini-cara-salep-88-gaet-pasar-milenial