Following the Digital Era, 88 Ointment Manufacturers are hooking Millennial Market
August 2, 2019
Following the development of the digital era, PT MECCAYA Pharmaceutical, the manufacturer of Salep 88, has begun to target the youth market segment or the millennial generation. Supported by a variety of available online services, Salep Kulit 88 presents products that match the characteristics of this generation.
"So our 88 Anti-Fungal Cream product is presented as a variant of the 88 brands, which was launched on April 8," said PT MECCAYA Pharmaceutical President Director Ricky Surya Prakasa in his official statement, Friday (2/8/2019).
According to the targeted market segment, Ricky said, Cream 88 Anti-Fungal is made with features including soft, non-sticky, with refreshing aroma, and a cold sensation. "So it is very suitable for millennials and urbanites who are active in studying, working, exercising, and who often wear shoes for a long time in their daily lives," he said.
Meanwhile, in terms of distribution, although they have not utilized digital commerce directly, modern and traditional retail partners MECCAYA Pharmaceutical, according to him, have used digital or e-commerce channels a lot so that the products of Skin Salve 88 and Anti-Fungal Cream 88 are available online.
"PT Sarwa Manggalla Raya as the Sole Agent ensures that MECCAYA Pharmaceutical's superior products can reach all of Indonesia with good quality according to CDOB standards," he said.
On the other hand, Ricky said that Salep 88 for more than 37 years has succeeded in gaining public trust as well as building brand equity as seen from the many awards it has won. One of the most recent is the Superbrands Awards.
Salep Kulit 88 was selected as the winner of Superbrands 2019-Indonesia No. 1 Choice in the Antifungal category based on the results of a survey on Indonesians conducted by AC Nielsen in six major cities.
"The awards received by Salep Kulit 88 are the fruit of our decades of dedication to continuously improve quality and maintain the trust of the Indonesian people in us," concluded Ricky.