In order to survive, the pharmaceutical industry needs a more effective adaptation strategy
August 6, 2019
Not many brands are able to survive in the harsh global trade competition, including in Indonesia. To be able to survive and live long, the pharmaceutical industry needs a more effective adaptation strategy.
President Director of PT Meccaya Pharmaceutical Ricky Surya Prakasa said the current digital era is dominated by a new market segment, namely young people or the millennial generation.
“The era now is very much different from 10-20 years ago. Market share or consumers have started to change. This new consumer character is very attractive to the pharmaceutical industry, because it is dynamic and mobile, supported by a variety of online services," said Ricky, in his official statement, recently.
In terms of distribution, even though they have not used digital e-commerce directly, modern and traditional retail partners from Meccaya Pharmaceutical have used e-commerce a lot.
Apart from e-commerce, PT Sarwa Manggalla Raya as the Sole Agent, ensures that Meccaya Pharmaceutical's superior products can reach all of Indonesia with good quality according to CDOB standards.
Products can be obtained both at modern retailers such as: Alfamart, Indomaret, Family Mart, Century, Guardian, Apotek K24, and Kimia Farma Pharmacy, as well as licensed pharmacies and drug stores.
"Continuous efforts to improve quality and adapt to changes in each generation are our biggest challenges to exist as a leading pharmaceutical company in Indonesia that specializes in dermatology," he said.
By improving the quality and adapting to these changes, Meccaya Pharmaceutical was able to build a brand that won the trust and became the top of mind of the Indonesian people through the Salp Kulit 88 product.
Even the existence of one of Meccaya Pharmaceutical's superior products has been going on since 37 years ago.
The success of building brand equity for more than 37 years can also be seen from the many awards won by Salep Skin 88. One of the most recent is the Superbrands Awards.
Salep Skin 88 was chosen as the winner of Superbrands 2019 – Indonesia's No. 1 Choice in the Antifungal category based on the results of a survey on the Indonesian people conducted by AC Nielsen in 6 major cities including Jakarta, Bandung, Surabaya, Semarang, Medan, and Makassar.
"The awards received by Salep Kulit 88 are the fruit of our decades of dedication to continuously improve quality and maintain the trust of the Indonesian people in us," he concluded.