Efforts of 88 Skin Salve to Maintain Brand Existence in the Market
August 5, 2019
To survive and live long for a brand, a more effective adaptation strategy is needed. This is what Salep Skin 88 produced by PT Meccaya Pharmaceutical has done, so that for 37 years it has survived in the midst of intense competition.
Continuous efforts to improve quality and adapt to changes in each generation are the biggest challenges for
PT Meccaya Pharmaceutical continues to exist as a leading pharmaceutical company in Indonesia that specializes in dermatology.
According to Ricky Surya Prakasa, President Director of PT Meccaya Pharmaceutical, Salep Skin 88 has succeeded in building a brand that has won the trust and become the top of mind of the Indonesian people. In addition to the trust of the public, the success of building brand equity for more than 37 years can also be seen in the many awards it has won.
Based on the results of a survey conducted by AC Nielsen in 6 major cities including: Jakarta, Bandung, Surabaya, Semarang, Medan, and Makassar, Salep Skin 88 was chosen as the No. brand. 1 for the antifungal category. "Maintaining consumer loyalty is the most important thing, so we always prioritize quality," said Ricky.
Especially in today's era, the lifestyle and way of shopping must have been very much different from the previous few years. This new consumer character is very interesting because the current generation is very dynamic and mobile, supported by a variety of existing online services.
To target the millennial segment, PT Meccaya Pharmaceutical
presents products that match the characteristics of the millennial generation, namely the 88 Anti-Fungal Cream product as a variant of the 88 brands.
Features of the Anti-Fungal Cream 88, among others, are gentle on the skin, non-sticky, easy to absorb, fresh aroma, and also a cooling sensation that can relieve itching so it is very suitable for millennials and urbanites who are active in studying, working, exercise, and who often wear shoes for a long time in everyday life.
Ricky added, to market their products, they cooperate with modern distributors and retailers. Meanwhile, to market products online through an e-commerce platform, although they have not used digital e-commerce directly, modern and traditional retail partners Meccaya Pharmaceutical have used e-commerce a lot so that the products of Skin Salve 88 and Anti-fungal Cream 88 are easy to buy. online. _
PT Sarwa Manggalla Raya as the Sole Agent ensures that PT Meccaya Pharmaceutical's superior products can reach all of Indonesia with good quality according to the Good Drug Distribution Method (CDOB) standard. These products can be obtained at modern retail outlets such as Alfamart, Indomaret, Family Mart, Century, Guardian, Apotek K24, Kimia Farma Pharmacy, as well as licensed pharmacies and drug stores.
Obtained from:
https://swa.co.id/swa/trends/marketing/upaya-salep-kulit-88-menjaga-eksistensi-merek-di-pasar.