{"id":4988,"date":"2019-08-13T07:50:53","date_gmt":"2019-08-13T07:50:53","guid":{"rendered":"http:\/\/manggalla.com\/?p=4988\/"},"modified":"2019-08-13T07:55:48","modified_gmt":"2019-08-13T07:55:48","slug":"dongkrak-penjualan-industri-farmasi-harus-manfaatkan-e-commerce","status":"publish","type":"post","link":"https:\/\/manggalla.com\/id\/dongkrak-penjualan-industri-farmasi-harus-manfaatkan-e-commerce\/","title":{"rendered":"Dongkrak Penjualan, Industri Farmasi Harus Manfaatkan E-Commerce"},"content":{"rendered":"<h1 class=\"read-page--header--title entry-title\" data-component-name=\"desktop:read-page:header:title\"><strong><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-4985\" src=\"http:\/\/manggalla.com\/beta\/wp-content\/uploads\/2019\/08\/039026800_1519372851-1.jpg\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/manggalla.com\/beta\/wp-content\/uploads\/2019\/08\/039026800_1519372851-1.jpg 640w, https:\/\/manggalla.com\/beta\/wp-content\/uploads\/2019\/08\/039026800_1519372851-1-300x169.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>Dongkrak Penjualan, Industri Farmasi Harus\u00a0<\/strong><strong>Manfaatkan E-Commerce<\/strong><\/h1>\n<h6 class=\"read-page--header--title entry-title\" data-component-name=\"desktop:read-page:header:title\">1 Agustus 2019<\/h6>\n<p>Seiring masuknya era industri 4.0, sektor industri harus mulai memanfaatkan\u00a0platform jual beli online (e-commerce) dalam rangka menggenjot penjualannya. Hal ini tidak terkecuali di industri farmasi.<\/p>\n<p>Presiden Direktur PT Meccaya Pharmaceutical, Ricky Surya Prakasa mengatakan, di era digital seperti saat ini, industri farmasi memiliki segmen pasar baru yang mendominasi yaitu kaum muda atau generasi milenial. Karakter konsumen baru ini dinilai sangat menarik bagi industri karena dinamis dan mobile, dengan didukung ragam layanan online yang ada.<\/p>\n<p>\"Era sekarang pastinya sudah sangat jauh berbeda dengan 10-20 tahun sebelumnya. Pangsa pasar atau konsumen pun sudah mulai berubah,\" ujar dia di Jakarta, Kamis (1\/8\/2019).<\/p>\n<p>Untuk meraih pangsa pasar generasi milenial ini, lanjut Ricky, pihaknya bekerja sama dengan distributor dan retail modern untuk memasarkan produk-produknya melalui platform\u00a0e-commerce.<\/p>\n<p>\"Dari sisi distribusi, walaupun belum memanfaatkan digital e-commerce secara langsung, namun rekanan retail modern dan tradisional Meccaya Pharmaceutical telah banyak memanfaatkankan\u00a0e-commerce\u00a0sehingga produk Salep Kulit 88 maupun Krim Anti Jamur 88 sudah banyak tersedia online,\" jelas dia.<\/p>\n<p>Dari sisi penjualan, kata Ricky, pada semester I 2019\u00a0Meccaya Pharmaceutical mampu mengalami pertumbuhan yang signifikan. Sedangkan secara tahunan, pada 2019 ini ditargetkan penjualan mampu tumbuh 15 persen dibandingkan tahun sebelumnya.<\/p>\n<p>\"Faktor pendorong pertumbuhan ini tidak lain karena adanya kontribusi penjualan dari produk baru dan penambahan dari pengalokasian bugdet promosi di digital branding,\" kata dia.<\/p>\n<p>Pada tahun ini, Meccaya\u00a0Pharmaceutical melalui produk Salep Kulit 88 meraih penghargaan Superbrands 2019 untuk kategori Antifungal. Hal\u00a0berdasarkan hasil survei yang dilakukan oleh A.C Nielsen di 6 kota besar termasuk Jakarta, Bandung, Surabaya, Semarang, Medan dan Makassar.<\/p>\n<h6>Diambil dari:<\/h6>\n<p>https:\/\/www.liputan6.com\/bisnis\/read\/4027630\/dongkrak-penjualan-industri-farmasi-harus-manfaatkan-e-commerce<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Dongkrak Penjualan, Industri Farmasi Harus\u00a0Manfaatkan E-Commerce 1 Agustus 2019 Seiring masuknya era industri 4.0, sektor industri harus mulai memanfaatkan\u00a0platform jual beli online (e-commerce) dalam rangka menggenjot penjualannya. Hal ini tidak terkecuali di industri farmasi. Presiden Direktur PT Meccaya Pharmaceutical, Ricky Surya Prakasa mengatakan, di era digital seperti saat ini, industri farmasi memiliki segmen pasar baru [&hellip;]","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[52],"class_list":["post-4988","post","type-post","status-publish","format-standard","hentry","category-siaran-pers","tag-siaran-pers"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dongkrak Penjualan, Industri Farmasi Harus Manfaatkan E-Commerce - Sarwa Manggalla Raya<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/manggalla.com\/id\/dongkrak-penjualan-industri-farmasi-harus-manfaatkan-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dongkrak Penjualan, Industri Farmasi Harus Manfaatkan E-Commerce - Sarwa Manggalla Raya\" \/>\n<meta property=\"og:description\" content=\"Dongkrak Penjualan, Industri Farmasi Harus\u00a0Manfaatkan E-Commerce 1 Agustus 2019 Seiring masuknya era industri 4.0, sektor industri harus mulai memanfaatkan\u00a0platform jual beli online (e-commerce) dalam rangka menggenjot penjualannya. 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