Recognized by Indonesian Society, Brand 88 Receives 2019 Superbrands Award

Brand Antifungal 88 mendapatkan penghargaan SUPERBRANDS 2019. (Dok. PT. Meccaya Pharmaceutical)

August 3, 2020

KOMPAS.com – As a maritime country, Indonesia has a diverse population and is spread across various islands. With diverse geographical conditions and a climate that tends to be hot and humid, Indonesian people have the potential to have various skin problems.

However, getting proper and affordable skin treatment is not an easy matter. Based on this fact, MECCAYA Pharmaceutical is moved to contribute and become a solution.

The company, which was founded in 1982 by Benjamin Surya Prakasa, has the vision to become a leading pharmaceutical company in the field of skin health.

Supported by continuous research and decades of experience in the field of dermatology, MECCAYA Pharmaceutical is committed to providing quality products that are affordable for the wider community.

For 38 years, this company has reached out to people in all corners of Indonesia with the help of its sole distributor PT. Sarwa Manggalla Raya.

Its flagship product, Salep 88, which can be purchased without a doctor's prescription at pharmacies, stalls, or modern retailers has been the mainstay of many generations to treat itchy fungus and scabies on the skin.

In addition, there is also Cream 88 which is an antifungal cream that can be purchased freely. This product is intended for the consumer segment who is always required to be fast and active, with its features that are not sticky, easily absorbed, fresh aroma and has a cooling sensation to help reduce the itching sensation.

There is also Meccaderma which is an antifungal cream, which helps dermatologists treat more serious fungal infections, especially Tinea Pedis (water fleas) and Jock Itch (itchy groin fungus).

Armed with the great trust of the Indonesian people and the quality of its qualified products, Brand 88 received the 2019 Superbrands predicate for the Anti Fungal category in the Indonesia Choice event.

This recognition is the result of a survey from consumers in six big cities, namely Jakarta, Bandung, Surabaya, Medan, Semarang, and Makassar. With five criteria, namely Market Domination, Long Term, Good Intention, Consumer Health, and Market Acceptance, Brand 88 managed to achieve the highest rating.

Even though it has received recognition from the public, MECCAYA Pharmaceutical never stops to maintain and improve the quality, efficacy, and safety of its products.

The company has built a factory with modern facilities, expanded its laboratory by adding a variety of high-tech equipment, and expanded product diversification.

In the following year too, MECCAYA Pharmaceutical plans to present products for health or skin treatment such as anti-acne, anti-itching, and others.

It doesn't stop there, the company is also active in carrying out social activities driven by their CSR team. For example, providing PPE assistance, hand sanitizers, and disinfectants for Covid-19 referral hospitals a few months ago.

MECCAYA Pharmaceutical also provided free medical services for skin disorders and general health in its social activities in 2019, as well as providing assistance and treatment for areas affected by natural disasters such as victims of the earthquake and tsunami in Palu in 2018.

Obtained from: https://biz.kompas.com/read/2020/08/03/153851728/diakui-masyarakat-indonesia-brand-88-mendapat-penghargaan-superbrands-2019.