Reach Millennials, 88 Skin Salve Presents New Products

             August 7, 2019

Talking about skin ointment products, Salep 88 has become the top of mine in the minds of the people. This product is actually an old product. To be able to continue to exist until now is certainly not an easy thing. It takes a special strategy to continue to adapt to changing times, especially for consumers.

The current era must have been very much different from the previous 10-20 years. Market share or consumers have started to change. The Digital Age is now dominated by a new market segment, namely young people or the millennial generation. This new consumer character is very interesting because the current generation is very dynamic and mobile, supported by a variety of existing online services.

Ricky Surya Prakasa, President Director of PT Meccaya Pharmaceutical, a manufacturer of Salve Skin 88, said that he sees the character of the millennial generation as the key to presenting products that match the characteristics of this generation. One of them is the 88 Anti-Fungal Cream product as a variant of the 88 brands, which was launched on April 8, 2019.

The benefits offered by Cream 88 Anti-Fungal include being gentle on the skin, not sticky, easy to absorb, fresh aroma, and also a cooling sensation that can relieve itching. This product is intended for millennial and urban generations who are active in studying, working, exercising, and who often wear shoes for a long time in their daily lives.

Meanwhile, in terms of distribution, although they have not used e-commerce directly, they are collaborating with modern and traditional retail partners Meccaya Pharmaceutical, which has used many digital/e-commerce channels so that the products of Skin Salve 88 and Anti-Fungal Cream 88 are widely available online.

PT Sarwa Manggalla Raya as the sole agent ensures that Meccaya Pharmaceutical's superior products can reach all of Indonesia with good quality according to the Carbonaceous biochemical oxygen demand (CDOB) standard. Thus, products can be obtained both at modern retailers such as Alfamart, Indomaret, Family Mart, Century, Guardian, Apotek K24, and Kimia Farma Pharmacy, as well as licensed pharmacies and drug stores.

             Obtained from:

https://www.wartaekonomi.co.id/read239887/jangkau-milenial-salep-kulit-88-hadirkan-produk-baru.html