Boost Sales, Pharmaceutical Industry Must Take Advantage of E-Commerce
August 1, 2019
Along with the entry of the industrial era 4.0, the industrial sector must begin to take advantage of online buying and selling platforms (e-commerce) in order to boost sales. This is no exception in the pharmaceutical industry.
President Director of PT Meccaya Pharmaceutical, Ricky Surya Prakasa said, in the current digital era, the pharmaceutical industry has a new market segment that dominates, namely young people or the millennial generation. This new consumer character is considered very attractive to the industry because it is dynamic and mobile, supported by a variety of existing online services.
"The current era is certainly very much different from the previous 10-20 years. The market share or consumers have started to change," he said in Jakarta, Thursday (1/8/2019).
To gain market share for this millennial generation, Ricky continued, his party cooperates with modern distributors and retailers to market their products through e-commerce platforms.
"In terms of distribution, even though they have not used digital e-commerce directly, modern and traditional retail partners Meccaya Pharmaceutical have used e-commerce a lot so that the products of Skin Salve 88 and Anti-Fungal Cream 88 are widely available online," he explained.
In terms of sales, said Ricky, in the first semester of 2019 Meccaya Pharmaceutical was able to experience significant growth. Meanwhile, on an annual basis, in 2019, sales are targeted to grow 15 percent compared to the previous year.
"The driving factor for this growth is none other than the sales contribution from new products and the addition of the allocation of promotional budgets in digital branding," he said.
This year, Meccaya Pharmaceutical through its Salep Kulit 88 product won the 2019 Superbrands award for the Antifungal category. This is based on the results of a survey conducted by AC Nielsen in 6 major cities including Jakarta, Bandung, Surabaya, Semarang, Medan, and Makassar.
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